Hi there everyone.
I just thought I’d write a quick blog about The Back Pain Show 2012, which took place this Friday & Saturday (24th & 25th Feb 2012) at London Olympia.
Firstly I would like to say a big thank you to all of the staff at F2F Events (Dave McAllister, Robbyn Snow et. al.) who did a stellar job organising the event, everything seemed to go incredibly well.
As for the event itself, well I’ll give you a personal view first and then move on to my perspective of what it may have been like for the visitors to the show…
My Take…
I really enjoyed the show. It is always good trying to help those who are unfortunately suffering with low back pain or sciatica. I also had a few people come over to me to say they had come specifically to speak to me and listen to my talk, which was nice; I hope you found it was worthwhile.
For those who had already bought my book and put in to practice my approach, thank you very much for all of your kind words, it’s great to hear you are doing so well.
I was also quite busy talking to people and offering my advice and opinions as to how they can help themselves ease the pain they are in. Once again, I hope my advice helped and you all know I am only an email away if you wish to ask any other questions. If I may hasten to add, I was not a ‘hard seller’ of my book or approach at all, and there were also occasions where I said to people that I did not think my approach would benefit them… my apologies to you if you were one of those, but I hope I was still able to offer you some sound advice for you to take away and follow up this week.
The Back Pain Show itself seemed busy, with a few peaks and troughs throughout the day re numbers present at any one time (especially on Friday). Although having said that, this was the first time I had exhibited at the back pain show and therefore I have nothing to compare it to…
As for my talk, I think it went well. It probably didn’t last as long as I thought it was going to, maybe I was rushing a bit… was I? In the same breath though, I didn’t want to bore people with just going and on
. I was also conscious of allowing plenty of time for people to ask any questions they may have had. Interestingly, especially on Saturday, not many questions were asked, but then I spent well over an hour at my stand afterwards answering questions to those who had listened to the talk. No problems, I know I am a bit like that myself and if I’m in an audience I would rather ask a question on a one to one basis as opposed to in front of everyone with a microphone in my hand!
One thing I did not do as much as I would have liked to have was to get around and talk to other exhibitors. I did manage to talk to a few though, and hello to those who I did meet, but what with it being my first show, I probably got a bit all consumed with my own stand and trying to help and talk to those people who were visiting the show (but I suppose that’s not a bad thing, as that is what the show is there for after all!).
Another thing that I did not get to do was to watch much of the Therapy and Exercise Zone, although I did have a small vantage point from where my stand was. This was an area where visitors to the show had the opportunity to participate in different classes, therapies and activities, all free of charge. It looked popular and sounded like fun. Without a doubt this was a fantastic idea and seemed to be something that everyone enjoyed. If this has encouraged or motivated just a few people to start exercising or joining a class, then that’s a huge plus point and the organisers should by highly commended for creating such an activity zone and those who run classes there should also be congratulated.
In hindsight, maybe I should have popped around a few times when it was a bit quite. Chatted to a few more exhibitors and also watched some of the exercises classes taking place, maybe joined in??? Anyway, to the many exhibitors I did not speak to, I hope you enjoyed the show as much as I did.
For Visitors…
OK, I was obviously not a visitor but I thought I would give my view of what I think it may have been like for one, as ultimately the show itself is for the visitors, without them there would be no show.
Firstly, there was obviously a wealth of information, knowledge and products available for people to ask questions about, look at and try out, which was great. I thought it was fantastic that everyone was genuinely interested in providing a service or treatment to benefit those suffering with low back pain or sciatica.
However, this wealth and variety was also a kind of Achilles Heel, as one word that definitely sprung to mind with regard to how those visiting the show may have felt was ‘frustrating’.
The majority of visitors to the show are ones who are in pain, and pain can make us desperate to do or try anything. I would imagine for those that were suffering with low back pain or sciatica, their head must have been spinning with all the different approaches and products available, all professing to help resolve or ease their pain. I had several people come up to me and ask what I thought of such and such a product on such and such a stand. Obviously I could not give any advice as I was not familiar enough with any of the products, I just advised them to ask as many questions as they could, visit other stands who were selling similar products, try the product and then make as best an informed decision as they could following this.
I felt kind of useless really, and deep down I may have had an opinion on certain products, but that is all it would have been, an opinion. The last thing I wanted to do was say ‘yep, that’s a good product’ and it provided no benefit at all, or alternatively, say ‘No, I do not think that product will help you’ and lo and behold, they miss out on something that would have helped!
As much as we all like to think our own product or approach is wonderful, one thing that is guaranteed is that it will not work for everyone (I wish my approach did, but I am not arrogant enough to think that it does … that is why I offer a 90 day money back guarantee with my book).
The chances are I am likely to have more insight into low back pain and sciatica than the majority of low back pain and sciatica sufferers who visited the show did. However, when looking at some of the products available, I was not sure as to what products would and would not benefit certain people, so how must it feel for those who are in pain? Some of these people are desperate for help and when they are then confronted with so many different options to try and ease their pain, I would imagine they do not know what to do.
As I mentioned above, I did not get around to look at as many exhibitors products as I would have liked, but I think one solution to this could be for everyone to offer some kind of money back guarantee. I certainly do and I know other exhibitors did as well, but I do not know whether everyone took that approach.
Anyway, I shall wrap up this blog now and definitely do not want it to look as if I am finishing on a negative note. The Back Pain Show is a fantastic event and I would just like to sign off by saying a MASSIVE WELL DONE to all those involved in the show (organises and exhibitors) from little old me
As I previously mentioned, there was without doubt a fantastic wealth of knowledge, information and products available which could undoubtedly help those with low back pain and sciatica. There were also plenty of great people there offering fantastic advice to try and help those suffering in pain.
I believe that The Back Pain Show 2013 is scheduled for February 22nd & 23rd – let’s hope and all strive for an even better show then.
As always, I would really be grateful of your feedback, in particular if you were a visitor to the show. Therefore please feel free to comment by replying below to this blog, or even drop me an email.
Many thanks again and I hope you are all well.
Take Care & Good Luck,
Paul









